At Darling Pumps, this famous quote has always been the guiding force – “Move out of your comfort zone, you can only grow if you are willing to feel awkward & uncomfortable when you try something new”
– Brain Tracy.
As the change is the only constant, in changing times life & business is like changing seasons. We feel innovation is the name of the game. Innovation is not achieved by doing same thing again & again & expecting same results. Innovation needs paradigm shift.
The only way to beat the competition is to stop trying to beat the competition. Industry boundaries which were defined & accepted & competitive rules of the game which were known until now are irrelevant & are waiting to be reset.
The companies who until now had adopted a conventional approach of racing to beat the competition by building defensible position are now re-thinking their strategies. However we at Darling Pumps have always built our future strategies by focusing on making the competition irrelevant by creating a leap in value for our clients & for our company, thereby opening up new & uncontested market spaces like slurry pumps, clear water pumps and waste water pumps.
We have always believed that industry structure is not given & can be reconstructed by actions & beliefs of industry players. As we shift our strategic focus from current competition to alternatives & non-consumers, we gain insight into how to redefine the problem the industry focuses on & thereby reconstruct buyer value elements that reside across industry boundaries.
“Customer First” has always been our motto & we will strive to continue & reinforce it by continuous & never ending “Value Innovations”