- To delight customer by providing product and service, beyond his expectation.
- To become market leader in submersible type pumps and allied products like waste water pumps.
- To create professionally stimulating, stress free and proactive work environment for our employees, suppliers, and provide them avenues for improvement.
- To create wealth: by throughput & by total elimination of non value adding activities; for continuous improvement, for satisfaction of stake holders, employees and for fulfilling social obligations.
Darling pumps subscribes to quality – “Not just the product quality, but quality in the way we choose to do business, quality in the way that we deal with our own personnel, quality in the way that we deal with our suppliers & ancillaries & very importantly quality in the way that we treat our customers, both potential as well as existing”